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Cryptocurrency / alternative exchange

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How our research can help

Win more traders, keep them active,
grow trading revenue

Increase inflows, reduce redemptions, and grow long-term member value with insights that reveal how your members think, behave, and make decisions – across member behaviour, advice delivery, switching trends, and retirement readiness and more.
1

Get more traders using
your platform, more often

Win more traders and keep them active. Leverage insights into acquisition strategies, switching behaviour, and satisfaction drivers to attract high-value traders, reduce churn, and increase overall trading activity on your platform.
2

Deliver a seamless experience that keeps traders engaged

Use powerful research to understand feature expectations, usage patterns, and innovation gaps to build a platform traders actually want to use. Ensure a seamless, intuitive experience that keeps them trading frequently and keeps them loyal.
3

Focus on the trader segments that matter most

Use advanced segmentation data to identify and target the trader types that drive volume such as active, high-frequency, or dormant traders. Direct your efforts where they deliver the most growth and trading revenue.
4

Capture trading flows
before competitors do

Track emerging shifts in crypto, CFDs, FX, and warrants. Stay ahead of evolving demand and respond faster to market changes so you win trading activity before others can react.
5

Deploy capital where it delivers maximum impact

Benchmark your brand, media presence, and market positioning to sharpen your message. Use research to better deploy your capital, boosting acquisition effectiveness and helping you stand out in a fast-moving exchange landscape.
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    why choose us

    The trusted researcher chosen by
    leading cryptocurrency and alternative exchanges

    About us
    # 0
    in Australia
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    DEGREE COVERAGE

    Deep expertise

    Analytical rigor and strategic thinking, paired with advanced social science and statistical techniques to help you gain competitive advantage

    Global perspective

    We pride ourselves on providing the best research in the across retail trading, wealth management and investing industries

    Unmatched insights

    Delivering comprehensive coverage of market trends, analysis and customer behaviour to inform strategic decisions

    Delivering the research
    you need to succeed

    Cryptocurrency

    Identify growth opportunities and sharpen your edge with the industry’s leading benchmark of CFD, FX, and spread betting traders. These insights reveal trader behaviours, satisfaction drivers, brand positioning, and profiles of high-value versus frequent traders, highlighting market gaps and areas for strategic differentiation

    Leverage trading

    Identify growth opportunities and sharpen your edge with the industry’s leading benchmark of CFD, FX, and spread betting traders. These insights reveal trader behaviours, satisfaction drivers, brand positioning, and profiles of high-value versus frequent traders, highlighting market gaps and areas for strategic differentiation

    Want to learn more about our research and insights?

    Gain a 360 degree view of your market across a range of topics

    Gain a complete understanding of the cryptocurrency and alternative exchange markets across a broad range of verticals including:

    Brand analysis

    Client acquisition

    Client retention

    Competitive landscape

    Industry dynamics

    Innovation

    Media and demographics

    Market segmentation

    Platform needs and usage

    Satisfaction levels

    Switching

    Trading behaviour

    our solutions
    We conduct 40+ industry studies annually across 250,000+ consumers worldwide on the behaviours, buying preferences and future needs of investors and intermediaries and the companies that serve them.

    Industry research

    Market dynamics and trends across key financial services topics.

    Custom research

    Large-scale, cross-market custom research projects aligned with your needs.

    Brand research

    Custom brand tracking brand awareness surveys measuring your brands performance by region.
    Want to learn more? Get in touch

    A commitment to collaboration

    A seamless and effective project management experience, with clear communication, global reach, and a tailored approach to help you achieve your goals.

    Executive briefings

    Engage directly with our industry experts in high-impact sessions that transform complex data and analysis into clear, high-value, actionable insights that help you move from insight to decision with confidence.
    Executive briefings

    Detailed reporting

    Gain in-depth, actionable insights powered by advanced analytics, world-class data security, GDPR-compliant privacy standards, and sophisticated visualisation, giving you absolute clarity on the metrics and trends that matter most.
    Detailed reporting

    Expert guidance and methodology

    Work with a dedicated team that blends deep industry research expertise with rigorous, proven research methods to ensure your decisions are grounded in insights you can trust and strategies that deliver measurable results.
    Expert guidance and methodology

    Personalised support

    Work with a dedicated team that blends deep industry research expertise with rigorous, proven research methods to ensure your decisions are grounded in insights you can trust and strategies that deliver measurable results.
    Personalised support
    Chat with our sales team today

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    about our research?

    If you're a financial services provider keen to learn more about our research reports, want to join our survey panel community, or are a journalist looking to discuss media opportunities, we’d love to hear from you.

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