About us

Investments Trends is a global leader in behavioural market intelligence for the wealth management and investment industry. We empower leading institutions worldwide with data-driven insights for smarter decisions and stronger outcomes for your business and clients.

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Our vision and purpose



OUR VISION
To be the world's most trusted insights partner, helping financial services serve clients better.

OUR PURPOSE
Empowering businesses to meet customer needs through actionable insights and world-class statistical capability.

Who we are

Investment Trends is a global leader in behavioural market intelligence, specialising in the wealth, superannuation, financial advice, and trading sectors. With over 20 years of deep expertise and longitudinal data, we deliver world-class insights that help our clients navigate complex market dynamics and anticipate emerging trends.

We operate across the entire value chain, offering a uniquely integrated view of the retail wealth ecosystem. Our research reports inform strategic decisions by uncovering the behaviours, preferences, and needs of investors and intermediaries. empowering our clients to innovate with confidence, optimise engagement, and drive sustainable growth.

Trusted by over 130 leading institutions worldwide, our clients include major banks, fund managers, online brokers, super funds, platform providers, advice groups, regulators, and industry associations. From syndicated research to custom client studies, brand tracking, and reports, our work fuels smarter decisions and lasting competitive advantage.
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Our history

2003

Company foundation

Investment Trends was founded by Chairman Mark Johnston.
2003

First client

Secured CommSec as our first client within days of launching the business.
2004

4 syndicated reports

By end of 2004 we had established 4 syndicated reports and secured 26 Australian financial services clients including the Big Four and AMP.
2009

United kingdom

First overseas syndicated insights landed out of UK.
2010

Singapore

Established first syndicated insights out of Singapore.
2011

Germany

Established first syndicated insights out of Germany.
2012

France

Established first syndicated insights out of France.
2013

United states

Established first syndicated insights out of United States.
2015

Hong Kong

Established first syndicated insights out of Hong Kong.
2016

Spain

Established first syndicated insights out of Spain.
2022

UAE

Established first syndicated insights out of the UAE.
2023

20 years

Investment Trends hits 20 year anniversary.
2025

22 years

Further global growth......

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about our research?

If you're a financial services provider keen to learn more about our research reports, want to join our survey panel community, or are a journalist looking to discuss media opportunities, we’d love to hear from you.

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