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Exchange traded funds
Boost relevance, trust, and market share by aligning your ETF offerings with what investors truly want. Backed by in-depth insights into ETF usage, product preferences, investment motivations, and provider perceptions, this research helps you understand investor behaviour and make more informed product and positioning decisions in a competitive market.
Managed accounts
Gain a thorough understanding of financial advisers’ use of and attitudes towards direct equities and managed accounts—two intrinsically linked and highly topical areas for financial planners and investors alike. Discover practical insights to better align your products, support services, and engagement strategies.
Adviser product and marketing needs
Strengthen adviser relationships and elevate your marketing strategies by understanding how financial advisers perceive and engage with over 35 fund managers. These insights cover adviser awareness, communication effectiveness, and manager preferences, helping you identify where your brand stands and how to better connect with the adviser community.
High net worth
Better align your services and strategies with the needs of High Net Worth investors by understanding their investment behaviours, preferences, and attitudes toward advisers and Private Banks. This research uncovers key trends in asset allocation—current and intended—revealing where opportunity lies in serving this influential segment.
Listed derivatives
Gain the intelligence you need to compete and grow in the listed derivatives market. Understand market size, the competitive landscape, issuer and broker selection criteria, and the evolving needs of traders—helping you identify new opportunities and strengthen your brand positioning.
Gain a 360 degree view of your market across a range of topics
Communications
Competitive landscape
Education needs
Industry dynamics
Market segments
Online brokers and platforms
Media and demographics
Paths to trading
Purchase journeys
Product usage
Providers
Industry research
Custom research
Brand research
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Executive briefings
Detailed reporting
Expert guidance and methodology
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Advisers’ favour sees ETFs capture greater inflow
Advisers favour third-party support in product selection