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Online investing
Actionable insights into the Australian online broking market, including market share movements, brand positioning of key players, current gaps and growth opportunities. Understand the key drivers of investor satisfaction, along with detailed profiles, attitudes, and behaviours of high-value and frequent traders—helping you make smarter decisions and stay competitive.
Active traders
Gain insights into the needs, behaviours, and priorities of ultra-active traders—including futures and options traders—to better tailor your platform, products, and retention strategies. These insights reveal market size, broker shares, and evolving trends in the active trader segment, helping you capture and retain high-value clients in a competitive landscape.
Borrowing to invest
Unlock insights into how Australian investors approach borrowing to invest—including margin lending—by understanding their attitudes, experiences, and product preferences. This research helps you align your offerings with shifting borrowing behaviours and evolving investment needs, uncovering opportunities to drive relevance and engagement.
Cryptocurrency
Access detailed insights into cryptocurrency adoption, market dynamics, and key trader profiles. Understand customer experience, trading behaviour, research and education needs, media consumption habits, and awareness of regulation and tax, helping you better engage with crypto investors and navigate this fast-evolving market.
Leverage trading
Identify growth opportunities and sharpen your edge with the industry’s leading benchmark of CFD, FX, and spread betting traders. These insights reveal trader behaviours, satisfaction drivers, brand positioning, and profiles of high-value versus frequent traders, highlighting market gaps and areas for strategic differentiation.
Gain a 360 degree view of your market
Competitive landscape
Client acquisition and retention
Education and communications
Industry dynamics
Investor attitudes
Media and demographics
Product usage
Segmentation analysis
Value proposition
Trading behaviour
Industry research
Custom research
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