Privacy Policy
Privacy Policy
Effective Date: [Insert Date]
Investment Trends Pty Ltd (ABN 14 107 485 656), headquartered at Level 6, 143 Macquarie Street, Sydney, NSW 2000, Australia (“Investment Trends”, “we”, “our” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose and safeguard your information.
1. Scope and Application
This Privacy Policy applies to all personal data collected via our websites, lead capture forms, survey platforms and client portals, and governs data subjects globally. Where applicable, we adhere to the General Data Protection Regulation (GDPR) for all users.
2. Information We Collect
We collect and process the following types of information:
Lead Capture & Website Visitors: name, email address, phone number, company, job title, areas of interest, IP address, location data, browsing behaviour and referrer information.
Survey Panel Participants: name, email address, phone number and demographic data provided via survey responses to deliver relevant research opportunities.
Analytics: we use cookies and tools such as heatmaps and click tracking to monitor site engagement and improve user experience.
3. Use of Personal Data
We use your data for:
Responding to enquiries and requests
Sending requested reports or assets
Providing relevant surveys to panel members
Email marketing, newsletters and product updates
Contact by our sales team following a form submission
Conducting research and generating aggregated client insights
Delivering survey incentives and notifying winners
We do not sell personal data under any circumstances.
4. Legal Basis for Processing
We rely on one or more of the following legal bases:
Your consent (e.g. checked box on a form)
Performance of a contract (e.g. participation in a panel or incentive delivery)
Our legitimate interests (e.g. marketing to existing clients or respondents)
Legal obligations
5. Cookies and Tracking Technologies
We use cookies that are necessary for site functionality and, where consented, analytics and marketing cookies. A cookie banner is presented on first visit to allow user control over preferences.
6. Marketing and Communication
You may receive:
Emails with marketing content or updates following lead capture or survey participation
Emails targeted to panel members based on demographics
Contact from our sales team if you have opted in or made a prior purchase
All bulk email communications include an unsubscribe option.
7. Sharing of Information
We do not sell or rent your data. Limited sharing occurs in the following cases:
Survey Incentives: where opt-in has occurred, winners may be publicly announced using first name and last initial.
Third-Party Offers: with express opt-in, your name and email may be shared with partners. In these rare cases, their privacy policy applies, and we disclaim responsibility for their handling.
We avoid partner data sharing and are actively phasing it out.
8. Data Retention and Security
All personal data is encrypted in transit and at rest
Access is limited to staff and contractors who require it for operational purposes
Survey panel and lead data is retained unless deletion is requested or after an incentive or promotion ends
9. International Transfers
Data may be processed in Australia, the UK and other locations as required for our global operations. All data handling complies with GDPR requirements for international data transfers.
10. Your Rights
Subject to applicable law, you may:
Access your data
Correct inaccurate information
Request deletion
Object to or restrict processing
To exercise these rights, contact: privacy@investmenttrends.com. We aim to respond within 30 business days.
11. Updates to This Policy
We may update this Privacy Policy periodically. The effective date at the top will always reflect the current version.
12. Contact
If you have questions or concerns, contact:
Privacy Officer
Investment Trends Pty Ltd
Level 6, 143 Macquarie Street
Sydney NSW 2000 Australia
Email: privacy@investmenttrends.com
